What's the Best Email CRM for Small Business Owners?

Mar 12, 2024

What's the Best Email CRM for Small Business Owners?

As a small business owner, you know that every decision counts. It especially matters when it comes to selecting the right tools to streamline your operations and boost your bottom line. One of the essential tools that can do that for you that you need in your business? An email Customer Relationship Management (CRM) system. But wait, isn't that the same thing as an Email Marketing Provider (EMP)? Can't I just have one or the other, or do I need both? Let's break down the differences and explore the top contenders for the title of the best email CRM for small business owners.


Not to jump to the answer, but to clear up any confusion between a CRM and an EMP, while they both play vital roles in managing customer interactions and email communications, they serve different purposes.

A Customer Relationship Management (CRM) system encompasses not only email management but also customer data organization, sales pipeline management, and customer interaction tracking. It helps you keep tabs on every touchpoint with your customers and prospects.

An Email Marketing Provider (EMP) focuses primarily on managing email campaigns, automating workflows, and delivering targeted messages to your subscriber list. It's all about nurturing leads, promoting products or services, and driving engagement through email.

On the other hand, an Email Marketing Provider (EMP) focuses primarily on managing email campaigns, automating workflows, and delivering targeted messages to your subscriber list. It's all about nurturing leads, promoting products or services, and driving engagement through email.

Now that we've clarified the differences between these two essential tools, let's explore some top-notch options for small business owners looking to level up their email game.


While these two options I would argue do more than just simply send email marketing emails, that is their primary purpose. However, don't be fooled that you'll just be designing and hitting the send button, their behavior analytics are super helpful for learning more about your customers.

1. MailerLite

If you're just starting your small business or getting your feet wet in email marketing for your business, MailerLite may be a good option for you! While having a robust set of features, it is pretty intuitive. The platform has a drag-and-drop editor that allows users to design emails without any coding knowledge, while its library of customizable templates ensures that every message reflects your brand's unique style and personality.

It also offers powerful automation tools that enable small businesses to streamline their workflows, nurture leads, and drive conversions automatically. From welcome sequences to abandoned cart reminders, MailerLite's automation features make it easy to engage with customers at every stage of the buyer's journey. Plus, with its affordable pricing plans and generous free tier, MailerLite is accessible to businesses of all sizes.

choosing an email marketing provider | stock image of a desk with a laptop and papers and planner around, you can see a woman's hand holding a cup of coffee

2. FloDesk

FloDesk is a rising star when it comes to email marketing providers. It is tailored to creative entrepreneurs and small businesses. It offers a user-friendly platform that combines stunning design capabilities with powerful automation features. With its intuitive drag-and-drop editor and library of beautiful email templates, Flodesk makes it easy for small business owners to create professional and visually appealing emails that capture the attention of their audience.

However, Flodesk isn't just about aesthetics, it's also about functionality. The platform's advanced automation tools allow users to set up email sequences, segment their audience based on behavior and preferences, and deliver personalized content that resonates with each subscriber. Plus, with transparent pricing and no hidden fees, Flodesk offers exceptional value for small businesses looking to elevate their email marketing game without breaking the bank. Whether you're a solopreneur, freelancer, or small business owner, Flodesk provides the perfect blend of style, simplicity, and effectiveness to help you connect with your audience, nurture relationships, and drive results.


If you're looking for an email marketing provider that has some of the features of a CRM to get a feel, these next two would be great options!

1. MailChimp

MailChimp is a household name in the world of email marketing, and for good reason. With its user-friendly interface, robust features, and affordable pricing plans, it's a top choice for small businesses. From customizable email templates and automation workflows to detailed analytics and audience segmentation, MailChimp offers everything you need to create, send, and track your email campaigns with ease.

Plus, Mailchimp recently expanded its offerings beyond email marketing, incorporating CRM functionalities to help businesses better manage their customer relationships. With the newer features of integrated tools for audience management, contact tagging, and customer journey tracking, Mailchimp could become more than just your EMP.

2. ConvertKit

Designed with creators in mind, ConvertKit offers intuitive email marketing tools tailored to the unique needs of online creators. From customizable opt-in forms and landing pages to automation sequences and subscriber tagging, ConvertKit empowers creators to build and nurture their audience.

ConvertKit also has robust CRM capabilities to help creators manage their relationships with subscribers and customers. With features like personalized email sequences, subscriber segmentation, and detailed analytics, ConvertKit enables creators to deliver targeted content and drive engagement with their customers.


When it comes to these three tools, they combine the two tools in one if you are looking for a one-stop shop. However, they take a bit more patience to learn because there is so much within them.

1. ActiveCampaign

ActiveCampaign may be a game-changer for small business owners who crave automation and efficiency. With its powerful automation tools, advanced segmentation options, and deep integration capabilities, it empowers businesses to automate repetitive tasks, personalize customer interactions, and drive conversions at scale.

ActiveCampaign offers a CRM system within the platform as well. It offers comprehensive customer relationship management features. From contact management and lead scoring to sales automation and pipeline tracking, ActiveCampaign helps businesses manage every aspect of their customer relationships.

2. Klayviyo

Klaviyo is a top-tier email marketing provider, particularly for small businesses aiming to maximize their marketing efforts. It has a comprehensive suite of features and is tailored specifically for e-commerce businesses. Klaviyo's robust segmentation capabilities enable businesses to target their audience with laser precision, delivering personalized messages that resonate and drive results. It also has intuitive automation workflows that empower small businesses to automate repetitive tasks, such as abandoned cart reminders and post-purchase follow-ups, freeing up valuable time to focus on growing their business.

With its user-friendly interface, actionable analytics, and seamless integrations with popular e-commerce platforms, Klaviyo offers small businesses everything they need to create engaging email campaigns, nurture customer relationships, and drive revenue growth. If you're an e-commerce small business, Klaviyo provides the tools and support necessary to build and scale.

3. Kartra

Kartra is an all-in-one marketing platform that offers a plethora of tools and features to help small businesses thrive in the digital landscape. Beyond its robust email marketing capabilities, Kartra provides small business owners with everything they need to create, launch, and scale their online ventures. With its capabilities, it takes a little work to learn the ropes.

Kartra also offers features such as landing page builders, sales funnel automation, membership sites, and more, all seamlessly integrated into a single platform. This level of integration ensures that small businesses can manage all aspects of their marketing efforts from one centralized dashboard, saving time, reducing complexity, and maximizing efficiency.


When it comes to choosing the best email CRM for your small business, there's no one-size-fits-all solution. It all comes down to your unique needs, preferences, and business goals. Your perfect match is out there waiting for you.

So, take the time to explore your options, weigh the pros and cons, and choose the email CRM that aligns with your vision and ambitions. With the right tool, you'll be well-equipped to nurture your relationships, drive engagement, and grow your small business to a new height.

And hey, if you're looking for some extra support along the way, don't forget to check out our welcome sequence templates, list scrubbing templates, and list warming templates to help you get started on your email marketing efforts.

Here's to finding your perfect email CRM and taking your small business to the next level!

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